Career Rising Stars

Meet Tope , A Lawyer turn Digital Marketer

May 2, 2018


Meet Tope , A Lawyer turn Digital Marketer

Temitope is a certified Lawyer of the Federal Republic of Nigeria who dropped her law career to be a Digital Marketer. YC caught up with her in Abuja and had a chat with her.

Can we meet you?

I am Temitope Babaoye, a graduate of law turned digital marketer. I finished from the University of Ibadan. I love to write, cook and in my spare time, I dance.

How was your childhood like?

My childhood was basically normal. Though I believe I had to grow up quite earlier than expected being the oldest sibling. I had to take care of my younger ones.

At what point did you know you were going to switch career

Growing up, I always loved the idea of becoming a Lawyer. Personally, I love to speak up for people or in instances when the proper thing isn’t being done. So I went in to study law. I didn’t have plans to switch but in my 300, I accidentally ventured into digital marketing. I did it for fun till I finally got a proper job in my fourth year with Guinness Nigeria.
I had the opportunity to learn and experience digital marketing and I realized I really loved doing it and it just came naturally to me.
Then, I was a bit skeptical I thought it was just a phase that would pass so I continued with the law as I had law school to prepare for.
But in law school, nothing changed. I just realized I loved it more by each passing second and it was at that moment I realized this was what I wanted to do. Law didn’t make me as happy as Digital Marketing did.

What would you describe as your driving force in the digital market?

The need to create unique content. I try to stand out in every way I can and this means reading a lot and studying trends and behaviours across boards.

How do you manage all the stress and also have time for yourself?

Lool! As cliché as what I’m about to say sounds, it’s the truth. When you absolutely love and enjoy what you do, it doesn’t feel like stress. I’m not saying there aren’t days I’m exhausted but I try to find a balance. I try to create time to relax and get refreshed.

What’s your view about youths going into their respective fields without a plan

I believe that nobody really ever has it completely figured out. We just know what we want to do and as we proceed, we figure it out along the way. So I’m of the opinion that as long as you’re determined and you’re sure of what you want to do, it’s okay to not have everything completely figured out.

Do you think education was part of what helped you in choosing a career part?

I would say yes but I believe it could have happened any other way. I say yes because I came across digital marketing when I was in school but I know so many others who did not finish or even go to a school that are great at what they do.

What is your advice to youths who are still confused on what career part to take?

I’d tell them it’s okay. They don’t have to feel discouraged or disappointed. They just need to pay particular attention to their strengths and interests. That’s where their career path lies.

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Sports Analyst | Social Media Handler | It all started as a trial and then boom it became a hobby. I love food too .. I could be your personal food taster too.