Linda Ikeji launches Linda Ikeji TV but will young Nigerians pay for it?
Linda Ikeji today announced the launch of her online video platform– Linda Ikeji TV. The online TV network will be available from 12 pm today. The conversation around her online TV has been on for months now, with snippets of some of the shows airing on her social media platforms. However, the launch of the online TV platform may be a game changer for Linda. According to her, LITV will bring more entertainment to her followers who only visit her blog.
In August 2016, she mentioned the launch of four other brands beyond her blog (LIB). They are Linda Ikeji TV, Linda Ikeji Radio, Linda Ikeji Music and Linda Ikeji Social(LIS ). Although she launched LIS in 2016, the social networking platform has not scaled yet. Linda was of the opinion that the platform would be a substitute for Facebook in Nigeria.
Two years down the line, a new brand surfaces — Linda Ikeji TV. The online video network will showcase popular reality shows originally created by the brand. Some of the shows enlisted are; Oyinbo Wives of Lagos, Magodo Mums and Their Single Friend, King Tonto, Ice Prince: Rise and Grind, Toyin Abraham: True & Bare, Annabel, Double Trouble, Life’s Lessons, Verified and so much more, including TV series and movies.
Is Linda Ikeji about to play in the Video On Demand (VOD) space?
Over the years, we have had a significant upward spike in video consumption in Nigeria. The major distribution of videos used to be Television, until the Internet came around. Brands like Youtube have made millions of dollars off video demand/supply. We have had local players like iRoko TV, Ibaka TV, and many others coming into that space, serving local Nollywood content. However, Linda Ikeji is about to play in the same space with “viral” content.
Linda’s strength as always being about knowing the content millennials want. Even though the social network platform did not make waves, the VOD platform has the capacity to scale. One reason remains the content and the media mogul has produced several shows to be aired on the online platform.
Linda also made mention of the fact that her fans will have to pay a sizeable amount of money to watch the shows. Will Nigerians give away with their money to watch clips of video gossips and reality shows? Is Linda’s market offline or online? Would it have been wise to partner with a cable network for content distribution? These are questions begging for answers. Meanwhile, Linda has been known to be a fighter and a great risk-taker. Will this new risk be worth it eventually, only time will tell?