Three types of businesses unconcerned about Super Eagles’ mishap at the World Cup
The Super Eagles are out of the World Cup and we are all in despair. The build-up to the biggest sporting event by the Nigerian team was a mix of unpreparedness and a lot of noise. Nigerians were really looking forward to a win against Argentina and sign of good news at least. We decided to look into businesses who are likely to be affected by the Super Eagles departure.
The betting industry is a multi-million dollar industry and over the year they stakeholders in the industry have created a pipeline of wealth for themselves. The likes of Bet9ja, Nairabet, Betking and others. The World Cup is a gold mine for betting companies and the fact that the Super Eagles are out won’t deter them from making profits. Nigerians will continue to bet and lose their money.
Viewing centres and Resturants
Since the start of the World Cup 2018, viewing centres have been enjoying the benefits of the sporting event. They have had a good run so far with fixtures showing almost every day and making revenue. Super Eagles leaving the World Cup won’t affect their sales.
Media houses have been dishing out content about the World Cup and partnering with brands who are willing to sponsor. Beyond these big brands, everyone is looking for the latest updates on World Cup stories which translate to traffic. These adverts will run throughout the duration of the World Cup.
Businesses will still strive despite the loss and the economic downturn in Nigeria.