Meet Gbenga Irantiola the Art Director at Guze Art World
Irantiola Olugbenga known as Guze is an accountant by the day and a photographer at all times. As a creative personae, he started out as an artist, a painter and now a photographer of repute. I caught up with him recently and he told me much about his upbringing, his love for the art and what Guze Art World is about.
Please introduce yourself and what you do?
I am Irantiola Olugbenga. I am a photographer and also an accountant by profession. I am the Creative Director of Guze Art World photography.
What was growing up like?
I have always been a troublesome boy. There are lots of trouble I have gotten into. When I was in secondary school I dealt with some guys in school, and I think they later ganged up to come after me in my area, but I handled them well. Anyway am now a gentle guy, I grew up in Ibadan and attended B’alpha Nursery and Primary School, Orogun. Then later to Abadina College, University of Ibadan. I attended the University of Ado-Ekiti were I studied economics education.
Right from childhood I had always loved calculations, I wanted to be an engineer. But after junior secondary school, I couldn’t qualify for science class after my mock exams, so I went to commercial class.
What were your aspirations growing up and educational background?
Well, I have always wanted to be an engineer because I tamper with a lot of electronics in the house. But later on, when I finally found myself in commercial class, I wanted to be an accountant. But getting to the University I was offered admission in economics education which I accepted. To pursue my aspirations of being an accountant I had to put in for ICAN.
What is the most trouble you’ve ever gotten into?
During my University days, I was a martial artist (Taekwondo). I went to a birthday party with my friends and at some point in the party some guy fought with one of my friends and injured him badly. So I had to defend him and also cause my own “little trouble” that got everyone scared in the hostels.
What are the five things you can’t live without?
Well, I don’t think there is anything I can’t live without. I really don’t care about things alot. But all the same, let me say my photography, phone and chess.
How did you start your Photography career?
During my childhood days, I loved drawing but never developed it. While in secondary school I designed paper works (handmade cards), paint works like painting, textile branding and co. So while I was at the University I did a lot of handmade stuff and was given a couple of awards as the most creative of the year. So that was where my business name came from, Guze is just the short form of “Gbenguze”. While the ART WORLD was because I do a couple of art related works.
After Nysc, I could not do more of this work fully because I did not really have enough space to use. So I went into photography which I picked little interest before going to the University.
How have you been able to manage clients for your photography business?
My work itself as being able to market itself, and managing clients I try my best to satisfy clients. And we SURPASS THEIR IMAGINATION which is our motto.
What does it take to be a professional photographer in Nigeria?
You need adequate knowledge of the profession. To be a professional in any career you need to have great knowledge of it. Photography is not just holding a camera and pressing the shutter button, it goes far beyond that. And another very important thing is your interest. You must be really interested and have the passion for photography because it might be very challenging as well.
So tell us about Guze Art World, what stands you out?
Guze Art World is a photography outfit that creates visuals for your wedding, corporate events, documentary and fashion items. We also ventured into cinematography recently with our first series, ELDERS SERIES which is themed telling the untold stories.